Creator Partnerships
Influencer marketing from both sides — representing creators as clients, and matching brands to the creators who will actually move their numbers.
The problem
Most influencer campaigns are bought on follower count, which is the weakest available predictor of whether anything will happen. Brands overpay for reach they cannot convert, and creators underprice work that delivers.
How we work
Treat tier as a starting filter, not a decision. Select on audience overlap, engagement quality and past performance in the category, then structure the brief so the result can be measured rather than admired. Creators we represent get the same discipline applied to their own growth and rates.
Two sides, kept separate
Viana Pulse works with creators as clients and connects creators to brands as campaign partners. Those are different relationships with different duties, and we keep the data and the representation separate so neither compromises the other.
Tiers are platform-relative
Fifty thousand followers on one platform is not fifty thousand on another. Tier is recorded per platform, with a primary platform noted, and it informs selection rather than deciding it.