Scope is stated in full, including what is not included. Vague scope is how margin gets protected quietly, and it makes the result impossible to judge.
Engagements typically start from $1,500/month. Scope and price are confirmed in writing before any work begins. Every retainer carries a three-month minimum, because the measurement windows are 7, 14 and 28 days — a single month cannot separate a result from ordinary variation.
Diagnostic
Pricing on application
One-off, fixed scope. Establishes where things actually stand and what is worth doing about it, with no obligation to continue.
Includes
Analytics and conversion tracking audit
Baseline measurement, documented and dated
Technical and content opportunity audit
Prioritised roadmap with expected effect per item
Presentation and handover
Not included
Implementation of the recommendations
Ongoing reporting
Media spend
What we measure
A recorded baseline that later work can be measured against
A ranked opportunity list with stated expected effect
Reporting
Single report and presentation
The baseline is the part that cannot be recreated later. Even where the
engagement ends here, the measurement taken is the thing that makes any future
work assessable.
Foundation
Pricing on application
A single practice, instrumented and measured. Built for situations where the budget is better spent going deep on one channel than spread across several.
Includes
One practice — search, social or content
Baseline measurement before work starts
Monthly reporting against that baseline
Quarterly review and re-prioritisation
Not included
Multi-channel coordination
Media spend
Dedicated team allocation
Creator campaign management
What we measure
Channel-specific outcomes agreed before work starts
Movement against the recorded baseline
Reporting
Monthly, with a quarterly review
Minimum term
3 months
Three months is the minimum because the measurement windows are 7, 14 and 28
days. A single month cannot separate a result from normal variation.
Growth
Pricing on application
Multiple practices run together, with shared measurement so each channel's contribution can be read on its own terms.
Includes
Two or three practices, coordinated
Independent conversion tracking
Baseline measurement and cross-channel attribution
Monthly reporting and a quarterly strategy review
Named point of contact
Not included
Media spend
Full practice coverage
Creator fees on campaigns
What we measure
Cost per outcome by channel
Contribution per channel against baseline
Forecast accuracy against recorded expectations
Reporting
Monthly, with a quarterly strategy review
Minimum term
3 months
The coordination is the point. Channels run separately will each claim the same
conversion, and the resulting reports add up to more than the business earned.
Scale
Pricing on application
Coverage across the practices with a dedicated team, built for organisations where several channels are material and the reporting is read closely.
Includes
Coverage across all applicable practices
Dedicated team allocation
Independent measurement and attribution modelling
Creator campaign management where relevant
Fortnightly reporting and monthly strategy sessions
Not included
Media spend and creator fees
Software licensing
What we measure
Blended cost per acquisition
Incremental contribution by channel
Return against total programme cost
Reporting
Fortnightly reporting, monthly strategy
Minimum term
3 months
At this level the reporting matters as much as the work. Numbers that cannot
survive a finance review are not useful to anyone.
Enterprise
Pricing on application
Scope, team and terms defined against the specific situation. For programmes where the complexity is structural rather than a matter of volume.
Includes
Scope defined against the specific programme
Multi-market or multi-brand coordination
Custom measurement and reporting framework
Contract terms negotiated to the engagement
Not included
Nothing by default — scope is defined per engagement
What we measure
Defined per engagement, agreed before work starts
Reporting
Defined per engagement
Minimum term
6 months
Complexity here usually means several markets, several brands, or a measurement
problem that a standard framework would flatten rather than solve.
Creator Campaigns
Pricing on application
Run per campaign rather than monthly. Creator selection on audience fit and past performance, with results measured per creator rather than as a single campaign average.
Includes
Creator selection and vetting against objectives
Brief, negotiation and contracting
Content review and platform compliance
Per-creator performance measurement
Post-campaign analysis
Not included
Creator fees, which are paid directly by the brand
Paid amplification budget
Ongoing retainer work
What we measure
Cost per engaged view by creator and tier
Conversions attributed per creator
Audience overlap against the target segment
Reporting
Per campaign, with a post-campaign report
A percentage model only works above a certain campaign size — below it, the
management work costs more than the percentage returns, which is why there is
a minimum fee rather than a smaller percentage.
Creator fees are paid by the brand directly. We do not mark them up.